The Scouted is an independent Sydney-based agency specialising in influencer scouting through to post campaign reporting and social media strategy. The Scouted is built on disruption from the ground up.
The Scouted has created a custom software that allows us to input parameters from a brief i.e. (location, engagement, gender) and produces a list of potential influencers we could work with. This tool is unique to us as it allows us to really profile a brand/product’s target consumer by characteristics such as where they shop, what they drink or what music they like.
Through identifying influencers using our tool we have created a database with over 500 influencers who have all been thoroughly analysed and categorised. This means we’re able to cater for every type of client, we don’t just force fit the same old influencers into the brief.
It’s simple really: we connect brands with stories to the best social media storyteller. The Scouted team dissects a brief and identifies a comprehensive list of brands, social accounts and best-practice instances to reference. Next up we use our explorer software to scout relevant and influential individuals. Alongside our existing tastemakers, we use social research methods to develop our friend list -- sorted by priority based on engagement and all important follower count.
If you want to make noise, or just need a helping hand crafting a digital strategy that suits - we’ve got you covered. We can create and implement your tailored social influencer strategy (from facebook and instagram through to twitter and snapchat), owned and bought digital advertising spend, social media and website management as well as creative content ideas generation and implementation.
With a combined monthly reach of over 500 Million views across multiple platforms - working both nationally and internationally - not only is the focus to grow talent but strategically engage them for brand opportunities that see both sides flourish.
The Scouted does more than just talk the talk. We ensure return on investment by providing key insights on engagement, interactions and the success of each tastemaker. Our comprehensive reporting system allows us to provide updates during the project in tandem with an in-depth post-campaign report that highlights key posts, interactions, sentiment, likes, favourites, reactions, retweets, google/social analytics statistics, cost per engagement, cost per acquisition, cost per 1,000 impressions and final thoughts. Talk about a mouthful.
We have the pleasure of working with some of the best in the business. Our clients range from Entertainment through to Real Estate! Take a look for yourself...